First of all, let me just say that I was a total Barbie girl. I was one of those girls who stubbornly refused to stop playing with Barbie dolls until long after my middle school peers had already lost interest. I adored her pink, perfect world of glittering outfits, miniature accessories, and stupid plastic shoes that would not stay on her dainty little feet. While other young teens were busy flirting with real-life boys and experimenting with styling their own hair, I was locked away in my bedroom, acting out these same things with Barbie, Ken, and the gang (including a few unfortunate punk haircuts).
To me, however, Barbie was about much more than wearing cute clothes and having pretend sex with Ken (oh come ON…every girl in the history of Barbie fandom has tried that at least once). Barbie was the ultimate symbol of Girl Power. We girls can do anything! We can be teachers and doctors and zoologists! We can be high-powered office executives by day, and all dolled-up for a smokin’ hot date by night. We can work hard, and then buy ourselves a dream house, a townhouse, a pink camper, and a matching Corvette. If nothing else, the Barbie campaign of my childhood taught us girls that we could have it all and be it all, and still look great doing it.
So what on earth happened?
Just in case you’ve been living in a cave that is deeper underground than my cave, here’s the scoop: Mattel had a book, published in 2010, titled, Barbie: I Can Be a Computer Engineer. Like me, many people cheered the concept. Hooray! Barbie is helping to encourage young girls to consider STEM careers, which continue to be largely dominated by men. Good for Barbie! However, as you read the story, you are met with the sad reality – Computer Engineer Barbie is a fraud. Sure, she comes up with a cute idea for a video game, but then she explains to Skipper,
” ‘I’m only creating the design ideas,’ Barbie says, laughing. ‘I’ll need Steven’s and Brian’s help to turn it into a real game.’ “
Seriously, Barbie?! You’re a computer software engineer and you can’t do the coding for your own game without help from the men? What’s happened to you? And as if that weren’t disappointing enough, Barbie inserts her flash drive into Skipper’s computer and – whoopsie – ends up infecting the computer with a virus. So, does Computer Engineer Barbie use her brain and her education and disinfect the computer herself? Of course not! She calls the boys, who eagerly offer to remove the virus for her.
” ‘Hi, guys,’ says Barbie. ‘I tried to send you my designs, but I ended up crashing my laptop — and Skipper’s, too! I need to get back the lost files and repair both of our laptops.’
” ‘It will go faster if Brian and I help,’ offers Steven.”
Ugghhh!!! I am guessing that clueless Computer Engineer Barbie had fake sex with her boss in order to be hired for her IT job. Luckily for girls everywhere, Mattel has pulled the disaster of a book and apologized for supporting such garbage. And luckily for everyone, an awesome IT consultant named Kathleen Tuite created the Feminist Hacker Barbie website, where users can edit the original text of the story to create a better version. Twitter users have also chimed in, with their – uh, more colorful editions of the story, using the hashtag #FeministHackerBarbie. One of the coolest things to come out of this whole fiasco has been the number of really smart women, many with IT careers, who have stepped forward to rewrite Barbie’s airhead words (and the patronizing responses of her male coworkers) with much more appropriate and witty dialogue. Now that is true Girl Power.