Do You Believe in Magic? (and other Great Commercial Jingles)

*Creaky old lady voice*

Back in the olden days before Netflix, Hulu, and YouTube, we kids used to watch this thing called TV. It had thirteen channels full of entertaining TV shows with laugh tracks and catchy theme songs. In between the shows, there were plenty of ads, all with commercial jingles.

What’s a jingle, you ask? Why, a jingle is a clever, catchy little tune. And back when commercials were awesome, jungles did way more than just tell you about a product. They wormed their way inside your brain and played on repeat on your internal cassette player. They wormed their way into your friends’ brains, too. So much so, that at school talent show auditions, at least twenty kids would get onstage and belt out a commercial jingle instead of a radio pop song. Heck, we girls even made up hand-clapping games to Dr. Pepper and Coca Cola commercials out on the playground!

Needed to hire a lawyer? We kids could sing you the jingle containing the telephone number. Not sure what to make for dinner tonight? Hamburger Helper, help your hamburger helper make a great meal! Shopping for a new car? GMC Trucks! It’s not just a truck anymore! 

80s kids were quite possibly the most commercialized generation.

I don’t understand what has happened since then. Nowadays, commercials are super boring. I mean, obviously they’re still there. But my teens and I just passively watch, eyes glazed, waiting for them to end. We couldn’t tell you a single product motto. We can’t recall anything special about any advertisement, except for the cute, dancey Christmas ads and the one with the talking lizard.

Where did the jingles go?

My poor kids. It’s like they’re living in the Mad Max era, and all the water (aka commercial jingles) has dried up. “Please mother,” they cry, wringing their hands together. “Please show us YouTube videos of Ronald McDonald ice skating with kids and singing about believing in magic!” So I do. I even throw in a few Woodsy the Owl ads while I’m at it.

Name that Brand!

Just based on the commercial jingle lyrics, how many brands can you name? (Feel free to sing along)

  1. Double double your refreshment! Double double your enjoy-ment!
  2. Now go tell your Mama what the big boys eat!
  3. Good time! Great taste! That’s why this is our place…
  4. It’s indubitably (indubitably) delicious!
  5. We’re gonna catch some rays! Catch some rays!
  6. Make a ru-un for the border!
  7. Plop plop! Fizz fizz! Oh what a relief it is!
  8. No it’s never, never the same place twice!
  9. They’ve got the best for so much less, you really flip your lid!
  10. The taste is gonna move ya when you pop in in your mou-th!

 

In case you’re hooked on jingles now, and need a little more flashback, here you go:

 

 

Rich Kids Had Disney Channel (aka: I Wanted My MTV)

1980s Television*Old lady voice* Back in the olden days, when boys wore mullets and girls pumped their bangs six inches high, my friends and I were hooked on two amazing new-fangled inventions. No, not the Wheel (very funny, kids). No, not velcro sneakers. More amazing. No, not personal computers…okay, a lot less amazing than that. Give up?

See, back in those days, cable TV is what separated the Haves from the Have-nots. Pretty much everyone watched the same cartoons and sitcoms on network TV, or were maybe lucky enough to subscribe to HBO or Showtime. But at school, we gathered around the rich kids, our envious ears drinking in every morsel of their adventures with the cable channel only rich kids could afford – The Disney Channel. Oh sure, we sang along to Kids Incorporated. But we all knew that it was little more than a shallow imitation of the Mickey Mouse Club.

rich kids Disney channel 80sThen suddenly, thanks to the violent public riots and cries of “I want my MTV!” (Okay, maybe there weren’t any riots. Hard to remember — I was pretty young.) all the not-so-rich schoolkids became hooked on the two best channels ever – Nickelodeon, and his wild-and-crazy big sister, MTV.

At last! At last! We could run home from school and be entertained by green-slime-dumping shows like Double Dare and You Can’t Do That On Television. And…and…okay, that was pretty much it, since in those days, Nickelodeon had super lame shows, like Spartacus and Star Trek the Animated Series. Then at 5:00 each evening, Nick transformed into this kooky black-and-white world of Mr. Ed, The Donna Reed Show, and some show about identical cousins.

So yeah…sadly, those were not Nickelodeon’s best years.

I want my mtvMTV, however, was another story. Back then, MTV lived up to its name. It was all about music, all the time. After school meant the hottest music video countdown with V.J.s like Pauly Shore (Yeah buuuud-dy!), Adam “Amazing Hair” Curry, Julie “Wubba Wubba Wubba” Brown, and the other Julie Brown, who was witness to the great Homecoming Queen’s Got a Gun massacre of 1980-something. Our fresh, gold-medal-wearing hip-hop crowd got to jump around the Yo! MTV Raps! And my hard rocker friends and I got to rock out to Headbanger’s Ball. And every New Year’s Eve, without fail, my friends and I would flip on the Top 100 Videos of All Time, even though they always ended with Michael Jackson Thriller.

But now, I don’t think anybody really wants their MTV anymore.

Now don’t take me wrong – I’m not the type to look back on the 80’s and call them The Good Ol’ Days, when everything was better. Honestly, every decade has its share of things excellent and bogus. Just look at Nickelodeon’s glorious conversion during the semi-recent Jimmy Neutron and Spongebob Squarepants era. MTV, however, seems to have lost its soul. Turn it on today, and you’re likely to never see a single music video. Instead, it’s all Teen Mom and True Life reality shows. Will this sad state of affairs lead to another violent uprising led by music-starved fanatics? I only have one response to that.

I don’t know. (Cue bucket of green slime).

* My apologies to you clueless rich kids who were too busy watching Disney Channel in the 80s to get that last reference. Wubba wubba wubba!